🌶️ 1. Spicy McMuffin Breakfast Line (Starting July 8, 2025)
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A fiery twist on the iconic Egg McMuffin, now available with Spicy Pepper Sauce.
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Includes three variants:
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Egg McMuffin with sauce
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Spicy Sausage McMuffin
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Spicy Sausage McMuffin with Egg.
It’s the first update to the McMuffin in 50 years—aimed at spice-loving Gen Z and hot-flavor trends (≈74% of Americans use hot sauce regularly)
🌯 2. Snack Wrap Returns (Starting July 10, 2025)
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Beloved fan-favorite wraps, discontinued in 2016, are back as a core menu item.
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Features crispy McCrispy chicken strips (no grilled option), shredded lettuce, mild cheddar & Monterey Jack cheese, wrapped in a flour tortilla—served with Ranch or Spicy Pepper Sauce.
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Priced around $2.99 — positioned as a staple side or snack .
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The comeback is credited to passionate fan campaigns and internal demand.
📊 Why It Matters
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A strategic push to boost breakfast sales, offering a spicy twist while celebrating nostalgia.
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McDonald's aims to appeal to both value-seeking and trend-focused customers amid competitive fast-food pricing pressures.